Objective: To recognize their top-performing Dealers, we produced annual recognition events, by brand, across General Motors.
From "Dealer of the Year" to "Elite Leaders," these events honored individual Dealers and Sales Managers across the country, in beautiful, exclusive locations - from Jazz at the Lincoln Center (NYC) to the Country Music Hall of Fame (Nashville) – while providing insight into future business plans and products.
In addition to luxury accommodations, each event delivered exclusive musical programming, providing a once-in-a-lifetime experience for our guests.
Locations: NYC; Nashville, TN; Vail, CO; Las Vegas, NV; Orlando, FL
Channel: B2B, Meetings & Events
Scope: Scriptwriting, Creative Direction (Graphics, Music, Scenic)