Magnified Grass
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Ashley Frick
Creative Director

Over the last 13+ years, I’ve been telling stories for some of the world’s leading brands. With an extensive background in Auto (Chevrolet, Buick, GMC, Cadillac, MAVEN, Ford, and Lincoln), I've also worked cross-vertically with brands like Samsung, T-Mobile, DTE Energy – and many more. 

 

A seasoned writer, art director, and creative strategist, I've worked above and below the line on everything from creative films to digital experiences to large-scale sponsorships, events, brand experiences, and beyond.

But when I'm off the clock (and out of quarantine), you can find me hiking lava fields in Iceland, climbing basalt rocks in Northern Ireland, solo trekking through the canyons of Utah, eating every ounce of bacalhau in Portugal, or brushing rescued elephants in South Africa. This planet is mysterious and beautiful and strange and it's our incredible privilege to explore it.

Résumé

XPERIENCE COMMUNICATIONS

Dearborn, Michigan

Sept. 2019 – March 2022

JACK MORTON WORLDWIDE

Detroit, Michigan

Aug. 2016 – Sept. 2019

JACK MORTON WORLDWIDE

Detroit, Michigan

Jul. 2012 – Aug. 2016

PARK WEST GALLERY

Southfield, Michigan

Dec. 2011 – Jul. 2012

POLIFORM | SAGART STUDIO

Washington, District of Columbia

Dec. 2010 – Sept. 2011

Sr. Creative Director

Leading the Creative team at a boutique XM agency built to make moments that matter. Clients include Ford, Lincoln and DTE Energy. The work ranges from guiding large-scale vehicle launches to creating compelling digital experiences, to writing and directing award-winning short films.

Associate Creative Director

Experiential Agency of Record for General Motors (Chevrolet, Buick, GMC, Cadillac). Projects ranged from large-scale sponsorship activations, to national meetings and events, to experiential product launches – and more. 

Creative Associate

Writer/creative across GM, Samsung, T-Mobile and new business efforts. Functioned across teams, accounts and offices to create creative and effective solutions for a variety of clients. Also responsible for all internal brand marketing.

Multimedia Copywriter

International commercial art gallery founded in 1969. Part of the internal marketing team, responsible for all online and print executions – from crafting artist biographies to online journalism.

Creative Assistant

Small-shop, high-end Italian design studio and interior architecture firm. Responsible for online content (website and social media) and marketing (editing product photography and writing sponsored magazine articles).

SMITHSONIAN ARCHIVES

OF AMERICAN ART

Washington, District of Columbia

May – Aug. 2010

Curatorial Intern

Research, blogging, boxes of Andy Warhol’s stuff ...and a dust mask.

MERKLE B2B (DENTSU)

Remote

March 2022 – Current

Creative Director

Excited to help architect the "never before" at Merkle B2B (formerly gyro). As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. Part of the Dentsu Aegis Network with offices located across the globe.

Education

UNIVERSITY OF MICHIGAN

Ann Arbor, Michigan

Aug. 2005 – Apr. 2009

Bachelor of Arts (BA) / School of Literature, Science & the Arts

• Majors: English Language & Literature + History of Art
• Minor: Medieval & Early Modern Studies 

• Graduated with Honors

• International Study in Florence, Italy

Accolades

2022 Ex Awards

Gold Ex Award – Best Consumer Event

2021 Telly Awards

Gold Telly – Non-Broadcast / Automotive-Vehicles

Silver Telly – Non-Broadcast / Training

Bronze Telly – Online/Eco-Friendly

Bronze Telly – Online/Children

2021 Communicator Awards

Video Distinction Award

2021 PRSA Awards

Bronze Anvil

2021 PR News Awards

CSR & Diversity Finalist

2021 IABC Heritage

Silver Quill Award of Excellence

2020 MarCom Awards

Platinum – Digital Media/E-Learning

Gold – Digital Video/Virtual Tour

Gold – Digital Media/Educational