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Bowl LVI Experience

Overview: As the Official Truck of Super Bowl 56, we built Ford a 4,000 square-foot Electrified Tailgate at the Super Bowl Experience in Los Angeles – a week-long celebration of football, fans, and the joy of the game – all powered by the F-150 Lightning.


To bring this experience to life for football fans, we created a showstopping, contextual environment, designed to put fans at the center of the action. They had access to digital experiences, immersive gamification, once-in-a-lifetime celebrity appearances – and more – and the F-150 Lightning was the spark behind it all. 


And through it all, the F-150 Lightning was the backbone of the experience, powering engagements, games, videos, and displays. Not only did fans have a blast at the Electrified Tailgate – they were excited to see the all-electric F-150 Lightning up-close, transforming their opinion of what an electric vehicle can do.

Location: Los Angeles, CA / L.A. Convention Center

Audience: Super Bowl Fans

Role: Sr. Creative Director

Awards: Gold Ex Award – Best Consumer Event (2022)


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