Customer Experience Films
Objective: Create an empathetic series of content focusing on Ford’s front-line, customer-facing employees.
To connect with a global audience, we knew we had to find a way for our various audiences to empathize with these stories – powerful, human stories expressing Ford’s CX global vision. Our team designed and produced a 360º suite of materials that included multiple keynote presentations, six global short films, and multiple educational experiences. Each component weaved together to not only communicate the CX vision, but find an emotional stronghold with our audience, telling real, authentic stories involving actual Ford customers, Dealers, and FordPass Guides.
Location: Global employee network / Internal presentations
Audience: B2B, Employee Engagement
Scope: Creative Director
Please request to view the films in their entirety.