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DTE Energy


Field Trip

Virtual field trip “takes” students to Michigan’s largest wind and solar parks to learn about clean energy and climate change

With more than 100 Michigan schools starting classes online, we helped DTE create a virtual field trip to help students learn more about the urgent need to address climate change and the role renewable energy plays in reducing carbon emissions. While geared to 6th – 9th graders, the virtual field trip contains stunning visuals and animated graphics that can help everyone learn more about how clean energy is produced and how it travels to homes, schools and businesses. 

“We created this field trip to help young people learn more about clean energy and to challenge them to think about actions they can take now – and in the future – to save energy and help protect the environment," said Trevor Lauer, President of the electric company at DTE Energy. "It would be an added bonus if the field trip inspired some to pursue a career in Energy.” 

Location: Online / YouTube (more than 68,000 views to-date)

Audience: Students across SE Michigan

Scope: Creative Director & Writer

Awards Won: 

  1. Platinum – Digital Media/E-Learning in the 2020 MarCom Awards

  2. Gold – Digital Video/Virtual Tour in the 2020 MarCom Awards

  3. Gold – Digital Media/Educational in the 2020 MarCom Awards

  4. Bronze Telly – Online/Eco-Friendly in the 2021 Telly Awards

  5. Bronze Telly – Online/Children in the 2021 Telly Awards

  6. Video Distinction Award in the 2021 Communicator Awards

  7. Bronze Anvil in the 2021 PRSA Awards

  8. DTE Energy's Sarah Sheridan Award

  9. 2021 IABC Heritage Region Silver Quill Award of Excellence

  10. Finalist in the PR News CSR & Nonprofit Awards 

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