​Objective: Communicate DTE's energy and money-saving tips in short, easy to watch videos designed to be shared socially and onsite at events.

 

For DTE's Energy Waste Reduction team, saving energy is what matters most. This group tasked us with creating five short films (and one "hero" film encompassing all five) that could be shared across their social channels, and onsite when we activated the Efficiency Hub property at live events. 

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From writing scripts to sourcing talent to dressing the set and designing graphics in post, our team did it all – delivering a suite of videos that will help DTE customers save money, and energy.

 

Channels: Social (YouTube, Meta)

Audience: DTE Customers across SE Michigan

Scope: Creative Director