Objective: Introduce Chevy Dealers across the U.S. to the All-New Silverado... and the biggest launch in Chevrolet's history.
A spin on the traditional internal meeting, the Silverado Launch Premiere was a game changer – an exciting, out-of-the-box way to communicate with dealers. What was once an internal Q4 "Leaders" meeting became a 70-minute film unpacking the launch of the All-New Silverado. Shown exclusively to Chevy Dealers at movie theaters across the country, the film featured messaging from Chevy's Leadership team, new marketing initiatives, and a dozen celebrity cameos... This experience was incredibly successful and was the most robust internal communications initiative to date.
Location: Broadcasted in movie theaters across the U.S.
Audience: B2B, Employee Engagement
Scope: Creative Director, Lead Scriptwriter
Partners: Commonwealth // McCann
Please request to view the film in its entirety.
Silverado Launch Premiere