Find New Roads Experience
Objective: Host thousands of Chevrolet Dealers and key Media from around the world for a full week in Las Vegas. Produce multiple days and waves of programming, from leadership and marketing updates, product reveals, training and educational workshops, ride and drives, and more – a completely immersive experience.
For this massive national dealer meeting, I was tasked with executive scriptwriting and creative direction across all digital properties, vehicle reveal multimedia and choreography, on-stage executive presentations, on-stage films – and a 24-screen, 280º ballroom takeover, the likes of which had never been executed for this program.
Location: Las Vegas, NV
Audience: B2B, Employee Engagement
Scope: Creative Director, Lead Scriptwriter