Buick

International Auto Show Brand Films

Objective: Create multiple compelling videos that would live within the Buick International Auto Show booth.

For the 2017 international auto show season, our agency was tasked with creating three new videos for the large-scale LED wall inside the Buick display, which travels to major shows across the globe. One video conveys the lifestyle of the brand. The second presents brand "proof points" or claims. The third builds anticipation between videos and serves as a "rest mode" during live vehicle presentations. 

Location: Metropolitan Auto Shows across the world
Channel: Large-scale, on-site video content
Scope: Writer / Co-Director (Concept, Story, Music)

Watch the films here: Brand, Atmosphere, Proof Points