Buick-GMC

National Dealer Showcase

Objective: Host and engage all Buick-GMC Dealers in this annual national dealer meeting, supporting GMC's biggest launch in their history.

As the Buick-GMC Marketing team was gearing-up for the launch of the All-New Sierra, it was our task to integrate all launch assets and messaging into their annual VIP, Dealer Showcase. Held at the Grand Ole Opry and surrounding Opryland, this showcase featured a single-wave General Session, a large business opportunity summit, a series of workshops and breakouts, a large-scale drive experience, and musical entertainment befitting the storied Opry stage – Bill Cody, Frank Rogers, Vince Gill, Kip Moore, and Chris Janson... along with much more.

Location: Nashville, TN

Audience: B2B, Employee Engagement

Scope: Creative Director, Lead Scriptwriter